The Sill Branding
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The Sill is a plant brand with stores in New York, Los Angeles and San Francisco, and a strong online presence. Its new identity has a more typographic approach than the previous version. Instead of an icon we wanted to create a mood that represented The Sill. A space for customers to create their our sill and their own plant spaces. The identity divides itself into the type world and the illustration world, and the two contrast between the classic clean nature of the first and the rough cutout characteristics of the second.
My role Art Direction, Graphic Design, Illustration
Creative Direction Jeanette Abbink (Rational Beauty studio)
Year 2017
Client The Sill
