The formula of Post Malone
VICE News Tonight
“Face tattoos and unkempt hair aren’t usually a formula for pop stardom, but it’s working for Post Malone.
The Post Malone formula is covering all his bases at once. His songs are easy for everyone to remember and sing. His music pulls from multiple genres without ever fully committing to one.
He’s a pop star and a populist. He does beerbongs and he drives Bentleys.”
Art Direction & Design: Ana Simões
Motion graphics: Kris Cave, Brian McGee, Robyn Whaples
Client: VICE News Tonight, Episode 441 (November 1, 2018)