For the Herdade do Esporão wine tourism identity, we wanted the feeling of the region: the quietness and the detail of the landscape, the pleasant silence of its affluent fauna and the rich and unique cultural tradition.
The whole identity is based on the traditional blankets characterized by their geometrical patterns in strong colours. We redesigned these patterns and applied them to the several graphic objects. The identity becomes not just one colour or one pattern but a variety of strong colorful patterns that come together to emphasize the strong relationship between Esporão and Alentejo. One of the main features of this identity is also the use of natural materials as craft paper and local woods and fibers, always looking for ways to connect with the environment and the surrounding land.
Art Direction: Eduardo Aires
Design: Raquel Rei, Ana Simões
Portoflio photography: Álvaro Martino